RestaurantInsights.com utilizes a national representative and professionally managed panel totaling over 3 million consumers.

The panel used by RestaurantInsights.com consists of volunteer members.  That is, each member has expressly volunteered to take part in research surveys.  There is absolutely no spamming utilized in our research.

For every online research project we conduct, panelists are strictly screened to meet client requirements such as category and brand usage, or any demographic and psychographics screens.  Panelists within the client’s defined geographical areas are randomly selected and then screened to ensure a statistically valid representation of the clients desired target group.  From a geographic standpoint, we have the ability to target by region, state, zip code and a specified mileage radius around a central metro location.

Finally, previous concurrent tests conducted by Fred Efird comparing online research to traditional research for a national restaurant chain have produced almost identical results.