Web-based customer satisfaction tracking is the next stage in the evolution of customer assessment research.  First, there was and still is Mystery Shopping, then IVR (Interactive Voice Response) became popular, and now Web-based programs are available to assess customer satisfaction by individual restaurants.

Customers in your restaurants are invited to visit a web site (usually via a message printed on their POS receipt) to take a customer satisfaction survey within 48 hours of their visit.

Results for any restaurant or group of restaurants are available online 24 hours a day, 7 days a week.

At your request, RestaurantInsights.com can develop a panel of actual customers recruited from your restaurants for future use in “lapsed user” studies.

Panelists recruited from your restaurants are used for your future research projects only.  Email addresses of your customers are not used in research conducted for other chains or sold to any other organization for marketing purposes.