• Before committing large amounts of capital, determine customer  reaction to different remodel options.
   
  
• Two types of tests:

o        Test remodel design renderings online using a balanced panel of your customers and potential customers.

o        Invite actual customers from a “test” remodeled restaurant to our web site to take a survey. The survey will assess customer reactions to the new remodeled restaurant.  This can be done offline as well using on-site interviewers.

• Test elements include, but are not limited to:  
  
  
•    Appeal of Prime Sign
•    Exterior Building Appeal
•    Interior Appeal of Dining Room
•    Overall Atmosphere
•    Seating Comfort
•    Interior Color Scheme
•    Future Visit Intent