Determine why former customers have stopped visiting your restaurants and where they are now visiting instead.

We utilize a national, regional or market based panel and screen for restaurant customers who have visited one of your restaurants in the past 12 months, but not the previous 3 months.  We identify the key reasons these lapsed users are no longer visiting your restaurants, and which reason is most important.  We also identify how your former users have replaced their visits to your restaurants.

An alternative method we use involves developing a panel of customers recruited directly from your restaurants.  These customers are surveyed initially to determine their current assessment of your restaurant across a variety of performance attributes.  They are again surveyed 3, 6 and or 9 months later to identify lapsed users and determine why they are no longer visiting your restaurants.