Test new menu board designs before committing capital funds. 

Using an online panel of brand and category users, and a monadic test design, obtain customer reaction to alternative menu board designs.

Respondents view photos or drawings of a proposed menu board online and then asked to take a survey related to the menu board they just reviewed.   Respondents will be asked what they would order off the menu presented to them and also questioned about the organization, readability and visual appeal of the menu board.  An offline mall intercept option is also available.