• Pre-test and post-test available

• Pre-test research uses a consumer online panel (category and brand users) to evaluate menu design , product offerings and prices before the proposed menu is introduced (offline mall intercept test option is also available).  Some elements that are measured include (but not limited to):

v     Overall visual appeal of menu

v     Appeal of product photos

v     Appeal of product descriptions

v     Menu organization

v     Readability of print

v     Value of menu offering

v     Future visit intent (based on menu)

• Post-test research is in the form of a paper survey given to customers inside your restaurants.  The survey asks customers to assess the menu they just used to place their order.