• This research uses a traditional methodology that combines research conducted on-site with your customers and a quantitative analysis of your product mix.

• Menu optimization research will tell you the real value of each of your menu items.  You will be able to determine which products should be eliminated from your menu based on not only volume and margin, but also customer behavior.

• Information from this research will reveal customer behavior related to the elimination of specific products:

v     Change in customer visit frequency

v     Purchasing changes -  trade up, trade down or trade over.