Multi-cell (1 cell per price point) monadic design is used to evaluate target market reaction to alternative price points for the same product or promotion.
Van Westendorp – uses a single cell evaluation where guests are asked the most and least they would expect to pay for a specific product.
Gabor-Granger Technique – uses a single cell design. Respondents are asked to say if they would buy a specific menu item at a particular price. If the respondents indicate “no” to ordering the menu item, they are shown a lower price and asked again if they would order. If they initially indicate “yes” to ordering, respondents are shown higher prices until they say “no.”
1049 Key Road, Suite 58
Columbia, SC 29201