Category Archives: research programs

New Promotional Concept Evaluation

This research evaluates several alternative promotional concepts on a monadic basis.  The promotional concepts consist of one or more new or existing products/menu items packaged together with a specific promotional concept, message or theme. Restaurant Insights offers highly credible success based benchmark measures derived from hundreds of previously completed new promotional conce

Focus Groups

Fred Efird, our staff moderator, is formally trained and an experienced focus group moderator.  He has personally moderated more than 500 restaurant specific focus groups across all of the major restaurants segments – QSR, Midscale and Casual Dining. Restaurant Insights will manage the entire focus group process for you.  This includes reserving facilities, screening and recruitin

Consumer Panel

Restaurant Insights has a long time strategic alliance with Authentic Response, one of the largest and best panel suppliers in the world.  To learn more about Authentic Response, go to:

Statistical Analyses

Restaurant Insights has two statisticians on staff and is able to offer you the most advanced statistical analysis procedures used in marketing research.  Most of the procedures involve identifying “relative importance” and “relative positioning” across a multitude of factors. 

  • Optimal Scaling Regression
  • Conjoint Analysis
  • Multi-Nominal Analysis

ROI Analyses & Feasibility Studies

Determine the return on investment, payback period and feasibility of proposed capital expenditures such as remodels, new equipment, POS systems, back of the house computer systems and software, and labor scheduling systems.

Franchisee Surveys and Analysis

Knowing franchisees' opinions and attitudes is important to a brand's success.  Restaurant Insights can help you:  1. Determine what issues are important to your franchisees. 2. Assess franchisee attitudes toward corporate sponsored programs and business strategies. 3. Obtain franchisee opinions in regards to hot issues of the day. 4. Develop an online web-based and/or sma

Lost Visits Research

Determine why former guests have stopped visiting your restaurants and how they have replaced those visits.

  • We screen for restaurant guests who have visited one of your restaurants in the past 12 months, but not in the previous 3 months.  We identify the key factors behind why these lost visits are occurring and which factors are most important.  Also identified is ho

Mobile Guest Satisfaction

RestaurantsInsights has developed a new targeted and streamlined state-of-the-art mobile guest satisfaction and loyalty solution designed specifically for the restaurant industry. Today, over 90% of mobile phones are internet ready (Decipher, 2011). Immediate, accurate and actionable feedback obtained at an affordable price. More convenient for your guests and restaurant managers.

Trade Area Cannibalization Studies

Determine the volume and sales impact that opening a new restaurant will have on other nearby restaurants of the same brand. This research uses a combination of web-based and smartphone survey methodologies to measure the total cannibalization impact (sales and volume) of a new restaurant by day-part and various demographic groups.  State of the art mapping technology is also utilize

Menu Optimization Research

This research uses a methodology that combines research conducted on-site with your guests and a quantitative analysis of your product mix. Menu optimization research will tell you the real value of each of your menu items.  You will be able to determine which products should be eliminated from your menu based on not only volume and margin, but also guest behavior. Information f

Restaurant Insights
(803) 798-6373 1049 Key Road, Suite 58
Columbia, SC 29201