Restaurant Insights RESTAURANT MARKET RESEARCH SPECIALISTS

Lisa B. Thomas

Lisa is the project director for RestaurantInsights.com.  In this position, she is responsible for the scheduling, programming and analysis of online concept sorts and all online strategic studies.  Lisa has held this position for over 8 years and has become one of the top experts in the country in terms of online concept sorts for the restaurant industry.  Lisa works directly w

Jim T. Efird

Jim Efird is a professional statistician with over 19 years experience in the field.  Jim has assumed the position of Chief Statistician for RestaurantInsights.com.  Jim earned his Ph.D in Epidemiology (Bio-Statistics) from Stanford University.  Jim also holds an M.S. degree in Statistics from California State Universityand a B.S. degree in Psychology from UCLA.   Jimâ

Fred S. Efird

Fred is a 30-year veteran of restaurant related research.  He has managed over 1900 research projects and has personally conducted over 500 restaurant specific focus groups. Prior to assuming the position of President for RestaurantInsights.com, Fred worked for the Advantica Restaurant Group where he held positions as Vice President of Consumer Research for Advantica and Dennyâ€�

Remodel Design Concept Tests

Before committing large amounts of capital, determine customer reaction to different remodels. Two types of tests:

1. Test remodel design renderings online using a balanced panel of your customers and potential customers.
2. Invite actual customers from a “test” remodeled restaurant to our website within 24 hours of the visit to take an evaluation survey.

POP Merchandizing Concept Tests

Using a monadic test design, respondents evaluate alternative merchandising concepts for message, design effectiveness and deal appeal. 

• Consumers view alternative designs online and/or via smartphone at their convenience.  RI uses “click on images” and “click on words” methodology for enhanced analysis.

New Products Concept Screening

Concept screening identifies which of a large number of new product concepts will potentially be the most and least successful with your target market and current guests.

1. Online and Smartphone Based Concept Screening – Multiple concepts are evaluated and rated by a targeted sample of respondents across a small number of key measures (using a 5 point s