Restaurant Insights RESTAURANT MARKET RESEARCH SPECIALISTS

Two types of menu research design methodologies are available from Restaurant Insights:

Pre-Implementation research –  an online survey using category and brand consumers to evaluate menu design, product offerings and prices before the proposed menu is introduced.  Some elements that are measured include, but not limited to:

• Overall visual appeal
• Appeal of product photos
• Appeal of product descriptions
• Menu organization
• Readability of print
• Image/perception communicated by menu
• Value of menu offering’
• Future visit intent
• “Click on image”

Post-Implementation research – a paper or smartphone survey given to customers inside the restaurant.  This survey asks customers to assess the menu they just used to place their order.