Menu Optimization Research

This research uses a methodology that combines research conducted on-site with your guests and a quantitative analysis of your product mix.

Menu optimization research will tell you the real value of each of your menu items.  You will be able to determine which products should be eliminated from your menu based on not only volume and margin, but also guest behavior.

Information from this research will reveal guest behavior related to the elimination of specific products:

  • Change in guest visit frequency
  • Purchasing changes – trade up, trade down or trade over
Restaurant Insights
(803) 798-6373 1049 Key Road, Suite 58
Columbia, SC 29201