Restaurant Insights
Strategic Research
Restaurant Insights can provide you quick solutions to key strategic and tactical issues utilizing advanced data acquisition methodologies, real-time reporting in many cases and advanced analytics.
Examples include, but are not limited to the following:
- Brand positioning research using multi-dimensional scaling tools
- Attitude, Usage and Awareness Studies
- Crisis evaluation and solutions research using both online and smartphone tools for speedy data acquisition and real time reporting
- Guest and target market reaction to new service and marketing initiatives
- Competitive intrusion research
- Lost visits evaluation
- Competitive advantage research and brand intelligence
- Segmentation studies
- Tagline and logo design research
- Appearance and communication branding elements