Strategic Research

Restaurant Insights can provide you quick solutions to key strategic and tactical issues utilizing advanced data acquisition methodologies, real-time reporting in many cases and advanced analytics.

Examples include, but are not limited to the following:

  • Brand positioning research using multi-dimensional scaling tools
  • Attitude, Usage and Awareness Studies
  • Crisis evaluation and solutions research using both online and smartphone tools for speedy data acquisition and real time reporting
  • Guest and target market reaction to new service and marketing initiatives
  • Competitive intrusion research
  • Lost visits evaluation
  • Competitive advantage research and brand intelligence
  • Segmentation studies
  • Tagline and logo design research
  • Appearance and communication branding elements
Restaurant Insights
(803) 798-6373 1049 Key Road, Suite 58
Columbia, SC 29201