Trade Area Cannibalization Studies

Determine the volume and sales impact that opening a new restaurant will have on other nearby restaurants of the same brand.

This research uses a combination of web-based and smartphone survey methodologies to measure the total cannibalization impact (sales and volume) of a new restaurant by day-part and various demographic groups.  State of the art mapping technology is also utilized to provide a visual trade area analysis.

Restaurant Insights
(803) 798-6373 1049 Key Road, Suite 58
Columbia, SC 29201